How One Small Retailer Combats Showrooming

From monthly shoe-tying clinics that are booked solid months in advance to a fashion show that doubled as a school-supplies drive for local schools, the Shoe Train store in Potomac, Md., has fought head on against the challenge of shoppers who browse products in stores then buy them online from a rival. Shoe Train owner Marina Fradlin doesn't sell children's shoes online, but she uses the Internet to combat showrooming. She connects frequently with customers online - answering common parent ques...